Bill Goldsmith, the Director of Video Production at SLMA was asked about video as a lead and sales generation vehicle. Bill Goldsmith is CEO of Bill Goldsmith Productions, a 20 year old video consulting and production firm. Goldsmith is an award winning producer of B to B video, and most recently was awarded the title of “The National Talk Fusion Coach”, and Gold Diamond Executive with Talk Fusion, a Video delivery platform that he is a partner in. As well, he currently acts as the Director of Video Production for the Sales Lead Management Association.
Goldsmith established himself as a Video Producer when he was selected as one of the Agencies of Record for McDonald’s Corporation, where he was responsible for the development of “Kid” merchandising and video marketing, and later for the development of the Campaign theme and subsequent video and merchandising initiative for The Big Mac. Bill resides in Philadelphia with his wife Nancy and two Welsh Pembroke Corgis, Feather and Invictus. They no longer can stand the taste of The Big Mac and prefer to cook their own meals.