Company URL: http://www.spearmarketing.com
Howard is a 20-year B2B marketing veteran and a leading expert in the field of lead management and marketing automation. In his role as president of Spear Marketing Group, a full-service marketing agency, he’s been personally involved in the design and implementation of lead management strategies for dozens of B2B clients. As a frequent writer, contributor, speaker, and blogger, he regularly shares best practices on lead management, marketing automation, and demand generation based on real-life experience and proven techniques.
What stand-out thing have they done?
On Howard’s blog, The Point (www.spearmarketing.com/blog), he writes about the practical side of lead management – providing helpful tips, techniques, and strategies that his readers, including thousands of marketing professionals every month, can put into everyday use.