2012 50 Most Influential Winner: Karen DeWolfe

2012 50 Most Influential Winner: Karen DeWolfe

on Dec 5, 12 • by Susan Finch • with Comments Off on 2012 50 Most Influential Winner: Karen DeWolfe

Company URL: www.interlinkone.com Karen DeWolfe has over 15 years experience in B-to-B marketing, including significant experience in direct marketing, print/fulfillment and marketing automation. In 2000, she joined interlinkONE and is currently responsible for the company’s day-to-day sales and marketing... read the rest in the full post.
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Home » 2012 Nominees, 2012 Winners » 2012 50 Most Influential Winner: Karen DeWolfe

Company URL: www.interlinkone.com

Karen DeWolfe has over 15 years experience in B-to-B marketing, including significant experience in direct marketing, print/fulfillment and marketing automation. In 2000, she joined interlinkONE and is currently responsible for the company’s day-to-day sales and marketing operations including, demand generation and management, marketing programs management and direct/indirect sales. During her extensive marketing career, Karen has assisted several Fortune 500 organizations with the automation and management of their multi-million dollar marketing initiatives. Her experience includes work with companies including Applied BioSystems, Hewlett Packard, Firemam’s Fund Insurance, Citibank, Kronos, Cisco Systems and Parametric Technology Corp. Prior to joining interlinkONE, Karen held marketing positions at Techmar Communications and SalesLink Corporation of CMGI. Karen has helped interlinkONE grow their sales and marketing revenue through less-than-ideal economic times. She helped transition interlinkONE’s sales and marketing strategies from targeting enterprises to focusing on service providers. She has helped train sales reps across the country to effectively sell multi-channel marketing campaigns. She has helped reps that previously focused on commodity sales learn best practices that enable them to effectively offer and sell solutions. She has helped interlinkONE effectively launch and sell multiple products and modules – this includes ilinkONE Version 8’s  ilinkMarketing, ilinkOrders, ilinkWarehouse, ilinkPrint, and ilinkProjects modules, as well as QReate & Track (interlinkONE’s QR Code solutions).

What stand-out thing have they done?

One of the absolute stand-out things that Karen has done over the years is freely educate our customers on ways that they can improve their own sales lead management efforts. Karen’s primary job is to sell interlinkONE’s software – but she recognizes that unless our customers can effectively sell solutions that are our software enables them to build and deliver, then the relationship will not be prosperous for all parties. Thus, she devotes time through meetings, webinars, presentations, and other forms to help our customers succeed in their sales efforts!


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