Why I nominated Howard:
Howard is a long-time thought leader in the field of sales lead management, lead nurturing, and marketing automation. He writes frequently on lead management for his blog, The Point (www.spearmarketing.com/blog) and is a frequent speaker at industry events. Howard’s experience is not based merely on philosophy or opinion, but also on his personal involvement in the design, implementation and management of dozens of lead management programs for high-tech clients.
What stand-out thing have they done?
For Sungard AS, a leading IT services company, Howard and his team developed a revamped lead management program that succeeded in increasing the rate at which raw sales inquiries converted to MQLs (Marketing Qualified Leads) by an astounding 75 percent: http://bit.ly/1rfvQmb.
Their Company URL: http://www.spearmarketing.com