Content Generation is about two things: Channels and Content

Maria Pergolino is back with Steve Gershik to continue their conversation about creative solutions to building your marketing team, carrying through initiatives, and sometimes spending time NOT marketing to get your initiatives through with more support.

She covered content marketing – what it is and what it is misunderstood to be.
You’ll hear about her success stories at Marketo, how she stays current on what is available and the change from being a marketing director into the vice president role and how that has changed her approach.

About the Author: Susan Finch

Susan has been a web solutions provider since 1997 and combines it with her years of experience in Public Relations, Marketing and Advertising. In her own company, Susan Finch Solutions (http://www.susanfinch.com) Susan provides training, design, set up, strategies, and graphics for clients online and for print. Susan has been a director for the SLMA since 2008.