50 Most Influential in Sales Lead Management | 2012 50 Most Influential Winner: Brian Kardon

2012 50 Most Influential Winner: Brian Kardon

on Dec 5, 12 • by Susan Finch • with No Comments

Company URL: http://www.lattice-engines.com/ It’s been said that Big Data is “underused and overhyped,” but Lattice Engines’ CMO Brian Kardon is changing that by evangelizing Big Data’s potential for Sales. Brian has made it his mission to uncover the inefficiencies of the sales process while spotlighting... read the rest in the full post.

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Home » 2012 Nominees, 2012 Winners » 2012 50 Most Influential Winner: Brian Kardon

Company URL: http://www.lattice-engines.com/

It’s been said that Big Data is “underused and overhyped,” but Lattice Engines’ CMO Brian Kardon is changing that by evangelizing Big Data’s potential for Sales. Brian has made it his mission to uncover the inefficiencies of the sales process while spotlighting ways to transform those inefficiencies using Big Data.

What stand-out thing have they done?

Brian spearheaded the CSO Insights survey demonstrating the impact of Big Data on sales performance. The study found that while 80% of sales organizations still struggle with Big Data, those who’ve harnessed it saw a lift in sales of 8% – making the case for Big Data’s potential for Sales.

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About the Author: Susan Finch

Susan has been a web solutions provider since 1997 and combines it with her years of experience in Public Relations, Marketing and Advertising. In her own company, Susan Finch Solutions (http://www.susanfinch.com) Susan provides training, design, set up, strategies, and graphics for clients online and for print. Susan has been a director for the SLMA since 2008.