Company URL: http://www.lattice-engines.com/
It’s been said that Big Data is “underused and overhyped,” but Lattice Engines’ CMO Brian Kardon is changing that by evangelizing Big Data’s potential for Sales. Brian has made it his mission to uncover the inefficiencies of the sales process while spotlighting ways to transform those inefficiencies using Big Data.
What stand-out thing have they done?
Brian spearheaded the CSO Insights survey demonstrating the impact of Big Data on sales performance. The study found that while 80% of sales organizations still struggle with Big Data, those who’ve harnessed it saw a lift in sales of 8% – making the case for Big Data’s potential for Sales.