Archive for the ‘2011 Winners’ Category

  • Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    on Oct 15, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. He is the President of the B2B lead generation company, Find New Customers. They help companies with 150 to 5,000 employees who sell complex products to businesses to implement and deploy world class lead generation programs. Why do they feel that is important? They tell us 8 out of 10 companies say the lack

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  • Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    As a principal partner and chief revenue marketing officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm’s strategic partnerships and alliances. Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie has been at the forefront of the marketing automation phenomenon, both as a beneficiary, and as an advocate and expert. She is a frequent speaker and writer on

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  • Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    Laura McGuire is Chief Executive Officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry. Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe. Listen Now:Laura McGuire  Standard Podcasts [00:55:14m]: | Download | Embeddable Player

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  • Interview With Russell Kern, President, The Kern Group

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Russell Kern, President, The Kern Group

    Interview With Russell Kern, President, The Kern Group

    Russell started The Kern Organization in 1991, and spent the next two decades achieving some pretty astonishing results. Today, he does high-level strategic planning for our clients, and acts as mentor, leader, and chief motivational officer for the Kern staff. A tireless worker who believes that there’s nothing that can’t be improved, Russell has created an agency where doing the impossible is all in a day’s work. Russell began his career in account services at DDB/Needham.  He left to start his first agency in 1982.  His clients include Apple, Avaya, Clearwire, DIRECTV, IBM, HP, Intel,

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  • Interview With Ruth P. Stevens, eMarketing Strategy

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Ruth P. Stevens, eMarketing Strategy

    Interview With Ruth P. Stevens, eMarketing Strategy

    Ruth P. Stevens’s expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner. At IBM, she served as Director of Direct Marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then

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  • Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    SLMA radio host Will Crist spoke with Trish about the biggest challenge her group has encountered. The number one weaknesses that marketers and sales managers share.  She talks about her new book, Building Inside Sales: Framing a Best Practice Group Trish and The Bridge Group help Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, and metrics & measurement. Since founding The Bridge Group in 1998, Trish and team have helped over 180 B2B technology clients build, expand, and optimize their Inside Sales strategies. Trish is a

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  • Interview With John Foley, Founder and CEO of Grow Socially

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With John Foley, Founder and CEO of Grow Socially

    Interview With John Foley, Founder and CEO of Grow Socially

    John Foley of Grow Socially John Foley is the founder and CEO of interlinkONE (http://interlinkONE.com), an integrated marketing software company. interlinkONE’s solutions enable print, mail, fulfillment, and marketing services providers to easily build, manage, execute, and measure marketing efforts across multiple channels – including print, email, web, social media, mobile, and more. John has worked tirelessly to help companies grow their business as the worlds of marketing and communications continue to change. He is a published author of the book, Business Transformation: A New Path to Profit for the Printing Industry, which provides strategies, plans,

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  • Interview With Carlos Hidalgo, Executive Director of the Marketing Automation Institute

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Carlos Hidalgo, Executive Director of the Marketing Automation Institute

    Interview With Carlos Hidalgo, Executive Director of the Marketing Automation Institute

    Carlos is a known thought leader in B2B marketing for his keen insights on the development and implementation of lead management process, and is also a recognized expert in marketing automation. Most recently, Carlos was named a 2011 Who’s Who in BtoB Marketing. Additionally, Carlos has been recognized three years in a row (2009 – 2011) by SLMA’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and guest contributor of many articles on B2B marketing. Prior to The Annuitas Group, Carlos was responsible for global SMB marketing at

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  • Interview With Steve Gershik, VP of Marketing at Sirius Decisions

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Steve Gershik, VP of Marketing at Sirius Decisions

    Interview With Steve Gershik, VP of Marketing at Sirius Decisions

    Steve Gershik is Vice President of marketing for SiriusDecisions, a b-to-b research and advisory firm for sales and marketing. Steve brings more than 18 years of global B2B marketing experience to SiriusDecisions, including his roles as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Steve was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the

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  • Interview With Andrew Gaffney, Publisher of DemandGen Report

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Andrew Gaffney, Publisher of DemandGen Report

    Interview With Andrew Gaffney, Publisher of DemandGen Report

    DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of our coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts. Listen Now: Andrew Gaffney   Standard Podcasts [00:50:00m]: Hide Player | Play in Popup | Download | Embeddable Player

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