Archive for the ‘SLMA Live Interviews’ Category

  • Interview With Jeff Pedowitz, President and Chief Executive Officer The Pedowitz Group

    on Oct 17, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Jeff Pedowitz, President and Chief Executive Officer The Pedowitz Group

    Interview With Jeff Pedowitz, President and Chief Executive Officer The Pedowitz Group

    Jeff Pedowitz is the president and CEO and brings more than 20 years of leadership and a proven track record of delivering results to The Pedowitz Group. His focus is to drive the company’s strategic direction and to oversee all operations of the company. Widely sought after for speaking and consulting engagements, Jeff appears more than 20 times per year at key industry events and was named as Sales Lead Management Association’s 2nd Most Influential Person for 2011. Prior to starting The Pedowitz Group, Jeff served as VP of professional services for Eloqua, where he

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  • Interview With Nick Hedges, President and CEO of Leads360

    on Oct 15, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Nick Hedges, President and CEO of Leads360

    Interview With Nick Hedges, President and CEO of Leads360

    Nick Hedges is President & CEO of Leads360 and a 15 year veteran of the Internet and Software as a Service industries. Nick joined Leads360 in 2008 as SVP of Business Development and has since held various responsibilities at the company including Head of Sales and Chief Revenue Officer. Prior to Leads360, Mr. Hedges was at Bain and Company, where he led a variety of operational transformation engagements and strategic assessments in the technology, consumer products, media, and private equity industries. Prior to Bain, Mr. Hedges was the CEO of an online marketplace for the

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  • Interview With Bill Nussey, CEO of Silverpop

    on Oct 15, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Bill Nussey, CEO of Silverpop

    Interview With Bill Nussey, CEO of Silverpop

    Bill Nussey has 30 years of experience running technology and Internet companies. He started his first company in high school, creating and selling software that provided enhanced graphics for early text-based computers. In college, Nussey and several co-founders started Da Vinci Systems. As CEO, he grew this company to become one of the most widely used desktop email tools in the world. When he sold the company to publicly-traded ON Technology in 1994, Da Vinci Systems had more than 3 million users in 45 countries. Listen Now:   Standard Podcasts [00:50:00m]: Download | Embeddable Player Nussey later joined Greylock,

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  • Interview With Mary Dedrick, Chief Operating Officer, Performark

    on Oct 15, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Mary Dedrick, Chief Operating Officer, Performark

    Interview With Mary Dedrick, Chief Operating Officer, Performark

    Mary Dedrick is responsible for all aspects of operations and strategy development. Her keen ability to marry process and technology has been instrumental in driving Performark’s highly successful outsourcing solutions that integrate people, process and discipline resulting in sales and marketing alignment based on buyer-centric lead management processes. With more than twenty-five years of experience, Mary is a visionary leader with a deep business process background. She understands the technical implications of complex relationships and has a proven track record of architecting and deploying innovative, results-oriented, practical solutions to a range of business and systems related challenges

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  • Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    on Oct 15, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    Interivew With Jeff Ogden, President, B2B Lead Generation Consultancy, Find New Customers

    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. He is the President of the B2B lead generation company, Find New Customers. They help companies with 150 to 5,000 employees who sell complex products to businesses to implement and deploy world class lead generation programs. Why do they feel that is important? They tell us 8 out of 10 companies say the lack

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  • Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    Interview With Debbie Qaqish, Chief Revenue Marketing Officer, The Pedowitz Group

    As a principal partner and chief revenue marketing officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm’s strategic partnerships and alliances. Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie has been at the forefront of the marketing automation phenomenon, both as a beneficiary, and as an advocate and expert. She is a frequent speaker and writer on

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  • Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    Interview With Laura McGuire, CEO of Saligent and Co-Founder of SmartTracks

    Laura McGuire is Chief Executive Officer and co-founder of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry. Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe. Listen Now:Laura McGuire  Standard Podcasts [00:55:14m]: | Download | Embeddable Player

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  • Interview With Russell Kern, President, The Kern Group

    on Oct 9, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Russell Kern, President, The Kern Group

    Interview With Russell Kern, President, The Kern Group

    Russell started The Kern Organization in 1991, and spent the next two decades achieving some pretty astonishing results. Today, he does high-level strategic planning for our clients, and acts as mentor, leader, and chief motivational officer for the Kern staff. A tireless worker who believes that there’s nothing that can’t be improved, Russell has created an agency where doing the impossible is all in a day’s work. Russell began his career in account services at DDB/Needham.  He left to start his first agency in 1982.  His clients include Apple, Avaya, Clearwire, DIRECTV, IBM, HP, Intel,

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  • Interview With Ruth P. Stevens, eMarketing Strategy

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview With Ruth P. Stevens, eMarketing Strategy

    Interview With Ruth P. Stevens, eMarketing Strategy

    Ruth P. Stevens’s expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner. At IBM, she served as Director of Direct Marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then

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  • Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    on Oct 8, 12 • in 2011 Winners, SLMA Live Interviews • with Comments Off on Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    Interview WithTrish Bertuzzi, Chief Strategist, The Bridge Group

    SLMA radio host Will Crist spoke with Trish about the biggest challenge her group has encountered. The number one weaknesses that marketers and sales managers share.  She talks about her new book, Building Inside Sales: Framing a Best Practice Group Trish and The Bridge Group help Sales & Marketing leaders make the big decisions: on implementation strategy, process to improve performance, supporting technology, and metrics & measurement. Since founding The Bridge Group in 1998, Trish and team have helped over 180 B2B technology clients build, expand, and optimize their Inside Sales strategies. Trish is a

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