Nominated By:
Kelly Ferguson

Why are you nominating this person?
As Director of Demand Generation for Act-On Software, Janelle is responsible for generating thousands of new leads monthly and driving impactful revenue for Act-Ons bottom line, via dynamic, highly actionable, and results-oriented marketing campaigns.

What stand-out thing have they done?
In her role at the helm of Act-Ons demand gen team, Janelle has played a critical part in continuing the companys rapid growth — rising to meet ever-increasing lead and revenue goals and ultimately driving millions in pipeline contributions quarterly. In fact, in the last year alone, Janelle generated up to 85% of the companys overall revenue through marketing-qualified leads. Janelle has also managed to make herself available as coach and mentor to countless professionals new to marketing automation and demand generation. She has spoken at conferences, led coaching sessions, and presided over numerous webinars, imparting in the process key knowledge and best practices to hundreds of marketers worldwide. Janelles work ethic and creativity is apparent in all that she does, enabling her to set new standards of excellence and finesse with regards to automated programs and multi-channel marketing campaigns.

Their Company URL: http://www.act-on.com

About the Author: Susan Finch

Susan has been a web solutions provider since 1997 and combines it with her years of experience in Public Relations, Marketing and Advertising. In her own company, Susan Finch Solutions (http://www.susanfinch.com) Susan provides training, design, set up, strategies, and graphics for clients online and for print. Susan has been a director for the SLMA since 2008.