Enough already with the 4 Ps of Marketing

REVENUE MARKETING is where we need to be.

Chief Strategy Officer of + , + shows her passion for education, for revenue marketing in this fast paced, 30 minute discussion.

She is the author of, “Rise of the Revenue Marketer, ” available on Amazon: 

A snippet from the show:
“Because the  universities have been so slow to teach these critically important skills, we are seeing companies that are developing their own revenue marketing curriculum. They cannot find the skills. Kids are not coming out of graduate and undergraduate programs with the right skills.”

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Debbie Qaqish is the chief strategy officer and a principal partner at The Pedowitz Group and is responsible for developing and managing client relationships.

She is a nationally recognized speaker,   and innovator in the demand generation field, with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. Debbie was voted #10 in  ‘s 50 Most Influential in Sales Lead Management in 2011.

Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. She is a frequent speaker and writer on topics related to driving revenue through    techniques,   technologies and the integration of sales and marketing.

About the Author: Susan Finch

Susan has been a web solutions provider since 1997 and combines it with her years of experience in Public Relations, Marketing and Advertising. In her own company, Susan Finch Solutions (http://www.susanfinch.com) Susan provides training, design, set up, strategies, and graphics for clients online and for print. Susan has been a director for the SLMA since 2008.