Carlos Hidalgo, CEO of ANNUITAS, shared insight on the ways B2B marketers really make an impact on revenue today. Learn about buyer insights, change management and why it all has to be part of an integrated Demand Generation Strategy to be effective.
Marketers need to adjust their ways of thinking and marketing to better connect with their buyers – Carlos will help explain how to do it the right way.
Carlos is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand℠ for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who’s Who in BtoB Marketing in 2011 and 2012. Prior to ANNUITAS Carlos was responsible for global SMB marketing at BMC Software and held a similar role at McAfee. Carlos received his bachelor’s degree in business communications from Cedarville University in Ohio.