In this interview, Debra da Costa of Direct Marketing Partners made a case why outbound telemarketing is the lynchpin for marketing automation. Da Costa is an SLMA “2010 20 Women to Watch” winner, and voted in 2010 as one of the SLMA’s 50 Most Influential People to Watch in Sales Lead Management. As the founder of Direct Marketing Partners she has guided her company towards serving B2B customers sales lead funnel management needs. In that pursuit, she has researched new approaches and spoken at industry organizations like the SLMA, to evangelize new lead management process
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Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She’s a bestselling author and frequent speaker at sales conferences. SNAP Selling, Jill’s newest book, jumped to #1 on Amazon within hours of its release. Selling to Big Companies, her 1st book, was selected as a “must-read” by Fortune magazine. It’s been an Amazon Top 20 sales book since 2006. Listen Now: Standard Podcasts [01:01:37m]: Download | Embeddable Player
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Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide. In addition to serving as president and CEO of PointClear, Dan is the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. The book was published in 2011. Dan is a
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Shawn Naggiar is responsible for everything related to creating, managing, and growing revenue at the company. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. He built the revenue and service sides of the business from the ground up, helping make Act-On one of the hottest SaaS companies in the online marketing technology space. Prior to joining Act-On, Shawn spent six years in sales and business development at WebEx Communications. Prior to WebEx, Shawn held various sales management positions with RedCreek Communications (acquired by
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Lisa spoke on the topic of the “socialization of data” and how this trend impacts customer engagement. As Aprimo’s Chief Marketing Officer, Lisa drives global market and brand strategy, solutions and product marketing, demand generation and customer-centric initiatives. A 25-year marketing veteran, she has served as CMO for Internet leader Akamai Technologies and B2B2C application provider Mindjet. Lisa spent nearly seven years at Oracle, where as a Vice President of Marketing, she managed the market entry and growth for Oracle CRM and drove market and demand initiatives for all of Oracle’s services including its E-Business
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Bill Goldsmith, the Director of Video Production at SLMA was asked about video as a lead and sales generation vehicle. Bill Goldsmith is CEO of Bill Goldsmith Productions, a 20 year old video consulting and production firm. Goldsmith is an award winning producer of B to B video, and most recently was awarded the title of “The National Talk Fusion Coach”, and Gold Diamond Executive with Talk Fusion, a Video delivery platform that he is a partner in. As well, he currently acts as the Director of Video Production for the Sales Lead Management Association. Goldsmith
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Jeff Pedowitz is the president and CEO and brings more than 20 years of leadership and a proven track record of delivering results to The Pedowitz Group. His focus is to drive the company’s strategic direction and to oversee all operations of the company. Widely sought after for speaking and consulting engagements, Jeff appears more than 20 times per year at key industry events and was named as Sales Lead Management Association’s 2nd Most Influential Person for 2011. Prior to starting The Pedowitz Group, Jeff served as VP of professional services for Eloqua, where he
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Nick Hedges is President & CEO of Leads360 and a 15 year veteran of the Internet and Software as a Service industries. Nick joined Leads360 in 2008 as SVP of Business Development and has since held various responsibilities at the company including Head of Sales and Chief Revenue Officer. Prior to Leads360, Mr. Hedges was at Bain and Company, where he led a variety of operational transformation engagements and strategic assessments in the technology, consumer products, media, and private equity industries. Prior to Bain, Mr. Hedges was the CEO of an online marketplace for the
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Bill Nussey has 30 years of experience running technology and Internet companies. He started his first company in high school, creating and selling software that provided enhanced graphics for early text-based computers. In college, Nussey and several co-founders started Da Vinci Systems. As CEO, he grew this company to become one of the most widely used desktop email tools in the world. When he sold the company to publicly-traded ON Technology in 1994, Da Vinci Systems had more than 3 million users in 45 countries. Listen Now: Standard Podcasts [00:50:00m]: Download | Embeddable Player Nussey later joined Greylock,
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Mary Dedrick is responsible for all aspects of operations and strategy development. Her keen ability to marry process and technology has been instrumental in driving Performark’s highly successful outsourcing solutions that integrate people, process and discipline resulting in sales and marketing alignment based on buyer-centric lead management processes. With more than twenty-five years of experience, Mary is a visionary leader with a deep business process background. She understands the technical implications of complex relationships and has a proven track record of architecting and deploying innovative, results-oriented, practical solutions to a range of business and systems related challenges
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Obermayer said, "People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management." Susan Campanale, VP of Marketing for the SLMA said, "These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation."
© 2018 50 Most Influential in Sales Lead Management™
Created by Sales Lead Management Association
