Sales Managers Suck at Taking Responsibility In This 25 minute discussion, Jim Obermayer gets Velocify CEO Nick Hedges opinion as to why sales lead follow-up is so dismal, and why sales manager’s appear to not take responsibility in making it happen. Jim says, “The premise is that millions of dollars are spend on lead generation and 75-90% of all inquiries are not followed-up. This means 75-90% of the marketing dollars are wasted and there are huge opportunity loses when sales fails to talk to potential buyers We have traditionally blamed salespeople, but to follow-up or
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Arm wrestling and how our history of relationships follows us forward Laura McGuire – CEO/Founder of Vinea Group and Founder of Saligent talks about how your history – going back as far as you may remember definitely affects where you are today. She started out as a competitive swimmer, one of seven children, Army brat and so much more. She was always faced competition, change and challenges with vigor! She cites her friend MacMcintosh and their mutual “life’s too short” test. No nonsense – life is too short. Bring your integrity, your willingness to learn,
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David Krieger projects as much as a 300% return on investment for SalesRoads services About David Kreiger David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He was recently named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA. David started SalesRoads while attending The Wharton School and received numerous awards for the company while still getting his MBA. He began his career at TradeOut.com, a business-to-business online auction site. David was responsible for creating, managing and growing the
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Enough already with the 4 Ps of Marketing REVENUE MARKETING is where we need to be. Chief Strategy Officer of +The Pedowitz Group , +Debbie Qaqish shows her passion for education, for revenue marketing in this fast paced, 30 minute discussion. She is the author of, “Rise of the Revenue Marketer, ” available on Amazon: http://www.amazon.com/Rise-Revenue-Marketer-Debbie-Qaqish/dp/1610054075 A snippet from the show: “Because the universities have been so slow to teach these critically important skills, we are seeing companies that are developing their own revenue marketing curriculum. They cannot find the skills. Kids are not coming out of graduate and undergraduate programs
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Social Selling and Building Great Marketing with Matt Heinz Secrets of social selling? Get them here and find out why a great social selling strategy + super-targeted prospects generates real results. About our guest: Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber
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Carlos Hidalgo, CEO of ANNUITAS, shared insight on the ways B2B marketers really make an impact on revenue today. Learn about buyer insights, change management and why it all has to be part of an integrated Demand Generation Strategy to be effective. Marketers need to adjust their ways of thinking and marketing to better connect with their buyers – Carlos will help explain how to do it the right way. Carlos Hidalgo, Chief Executive Officer and Principal Twitter: @cahidalgo Carlos is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry
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Content Generation is about two things: Channels and Content Maria Pergolino is back with Steve Gershik to continue their conversation about creative solutions to building your marketing team, carrying through initiatives, and sometimes spending time NOT marketing to get your initiatives through with more support. She covered content marketing – what it is and what it is misunderstood to be. You’ll hear about her success stories at Marketo, how she stays current on what is available and the change from being a marketing director into the vice president role and how that has changed her
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Not every company can truly articulate an ROI story. Hear Jenny Vance, CEO from LeadJen nail down how LeadJen gives a return on Investment from her clients. Jenny Vance has over 10 years of experience in helping companies market their products and services. That experience helped Jenny develop a set of best practices for outbound marketing, inside sales, appointment setting and lead nurturing. Under her leadership, LeadJenworks with B2B companies across North America, Europe and Australia seeking to improve their marketing programs and develop successful sales leads.
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Smackdown McDade vs. Obermayer Do Salespeople Need More Leads? McDade contends that salespeople need fewer leads. Obermayer contends that without sufficient leads companies die. In this classic battle of opinions, McDade of PointClear pushes the edge in arguing that salespeople can get by on fewer leads that are qualified. Obermayer CEO of the SLMA says that is a pipe dream and a recipe for disaster. Maybe they are both right, or one is very wrong. Listen and find out. In THIS corner: Dan McDade McDade founded PointClear in 1997 with the mission to be the
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How do you determine the ROI of a Lead Generation campaign? Our guest this week is Jenny Vance, co-founder of LeadJen. JennyVance co-founded Indianapolis-based LeadJen in 2004 leveraging her experience and success with outbound marketing campaigns, inside sales and lead generation. Under her leadership, LeadJen has developed into a multi-million dollar company serving more than 200 clients ranging from start-ups to Fortune 100 companies. Jenny is president elect of the state chapter of Entrepreneurs Organization, having served as the Indiana Chapter learning chair. She also is active in the National Association of Women Business Owners. Jenny is the founder
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Obermayer said, "People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management." Susan Campanale, VP of Marketing for the SLMA said, "These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation."
© 2018 50 Most Influential in Sales Lead Management™
Created by Sales Lead Management Association
